Ieee conference on technologies for humanitarian challenges case study. The prime minister speaks i am greatly impressed by the role of echoupals, a fine example of publicprivate partnership in agriculture. Experiments like e choupal show the way forward in the application of modern science to the betterment of the life of the people. It is a virtual market place where vendors and customers come together to do transactions. It also provides excellent insight into how corporations can improve both profits and lifestyles in developing nations while bolstering their worldwide competitiveness. Corporate social responsibility in rural india xls file, itc e choupal. Corporate social responsibility in rural india case solution,itc e choupal. Begun in 2003, the food and agriculture organization of the united nations fao implemented a strategic programme entitled bridging the rural digital divide. Itc exited from edible oils business and financial services. Bowonder, vinay gupta and amit singh abstract ict has potential to make significant inroads in a traditional agrarian economy like india. When growing crops, poor soil, lack of irrigation and volatile weather are constant hurdles, made worse by climate change.
Egram project, the corporateled venture by itc called echoupal, the private enterprise model of drishtee, and the communityowned telecentres of the m. Through the itc internet portal, farmers can access information on weather and market prices, learn farming best practices, and purchase agricultural inputs. A pdf file is a portable document format file, developed by adobe systems. Itc shareholder looks for a competitive return, like all shareholders do no government money involved but, latent value extracted from the unevolved markets in an emerging economy elimination of nonvalueadding activities creation of new value through traceability. Training, production, and channel separation in itc s e choupal network yingju chen. With the start of this initiative villages and farmers along with their families gained access to the internet and a. Research scholar, faculty of management studies, mohan lal sukhadia university, udaipur rajasthan.
Launched in june 2000, e choupal has already become the largest initiative among all internetbased interventions in villages of india. The company manufacture and distribute cigarettes and smoking tobaccos and speciality papers including cigarette tissue papers sole manufacturer in the country. Corporate social responsibility in rural india case solution, itc e choupal. Pdf file or convert a pdf file to docx, jpg, or other file format. Corporate social responsibility in rural india case study solution, itc e choupal. As part of their agricultural business, itc developed the e choupal program which provides computers and internet access to rural farming villages. The itc e choupal initiative case analysis by group 7. Pdf the itc echoupal initiative case analysis by group. One of them is e choupal system, conceived by the itc limited. It for change case study echoupal an initiative of itc.
Impact of echoupal on information empowerment of rural people of rajasthan simple jain1 1. Itcs echoupal network also serves as an effective rural marketing platform and, together with other channels established by itc in rural markets, the network reaches. The system has 6,500 centres across 40,000 villages in 10 states, helping around 4 million farmers as of 2011 get the best rates for their produce and reducing itcs procurement costs. Click, drag, and drop to reorder files or press delete to remove any content you dont want. The impact of itc e choupal initiative will be more effective if takes care of these few.
Rajesh panda deputy director, associate professor, sibm, pune email. Bridging the rural digital divide programme overview e. Appendix c itc choupal fresh vegetable outgrower program, india c7 center, itc field extension staff, lead farmers and small vegetable farmers. Pdf itcs echoupal is internet kiosk, village gathering place and ecommerce hub all rolled into one. The international business division ibd, which was the agricultural division of itc, was lagging. World economic forum digital transformation initiative. What connects a corporate giant, farmers and we the. Developing a rural market ehub the case study of e choupal experience of itc b.
A choupal was converted into an echoupal by setting up a computer and internet connectivity. What connects a corporate giant, farmers and we the consumer. The international business division ibd, which was the agricultural division of itc, was lagging behind other divisions tobacco, retail, etc. Because of the green revolution, indias agricultural productivity has improved to the point. Some electronic information facilitation centers have been established to cater to the information needs of the farmers at their doorsteps in villages.
Itc can purchase either up to the physical capacity that corresponds to the physical. Itc s e choupal the role of it in developing rural india. Echoupal is an initiative of itcindian tobacco company limited a. Indian farmers, especially small and marginal ones, must fight challenges on multiple fronts. A registered taxpayer can apply for transfer the matched input tax credit available in the electronic credit ledger to another business entity in case of transfer of business by way of sale of business merger demerger by filing of itc declaration in form gst itc 02. Pdf impact of echoupal on information empowerment of rural. Efficient information management a key to agribusiness.
A case study on rural marketing initiative management case prof. It is basically a computer with internet facility that allows users to access the e choupal website run by itc. Itc s foray into the agricultural procurement started with wheat, soybean and shrimp and has now moved into coffee and paddy. It was initially in the cigarette and tobacco business and later. Itc echoupal ppt free download as powerpoint presentation.
Ict in providing and maintaining by a corporate entity but used by local farmers to bring. Each sanchalak, in turn, shares the benefits with other farmers. Itc was able to procure offer the use of network to fresh commodities with other companies reasonable prices from the farmers e choupal 3. An introduction, 1 stake holder analysis comparison of status of supply chain 2 before and after itc e choupal critical analysis, and comparison 3 with hkb 4 future scope company logo. Apart from government and developmental agencies initiatives, rural information infrastructure develops in some parts of india through corporate initiatives. Impact of echoupal on information empowerment of rural.
Itc e choupal itc s e choupal platform was started with the aim to be the focal point for farmers to sell their produce, thus eliminating the need for the middlemen or mandis. I am greatly impressed by the role of echoupals, a fine example of publicprivate partnership in agriculture. Experiments like echoupal show the way forward in the application of modern. Developing a rural market ehub the case study of e. How to merge pdfs and combine pdf files adobe acrobat dc. This case study empirically substantiates what economic literature has always been emphasizing, i. Indian tobacco company founded in 1910 turnover rs 7. Appendix 1 presents a diagram of itcs outgrowing structure. Csc ceo csc egovernance services india, which holds licence for providing internet services, recorded an increase in data consumption to 4. In agriculture, driven by the acclaimed itc e choupal, the companys deep farmer relationships and productivity enhancing agriinterventions have raised rural incomes, improving the quality of life and transforming village ecosystems.
The phenomenal success of e choupal is due to managerial vision, innovative business model, relevant training, execution excellence and larger development goals. The echoupal is a unique webbased initiative of itc limited a large multi business conglomerate in india offering farmers required information, products and services they need to enhance farm productivity, improve farmgate price realizations and cut transaction costs. It still employs more than 58% of population and accounts for 15 % of the gdp. The e choupal initiative provides internet access to connect and unite farmers by teaching them more efficient farming methods and wholesaler accountability strategies. An investment of rs 40,000 is needed to establish an echoupal with dialup connectivity. Click add files and select the files you want to include in your pdf. What was itc s motivation for creating the echoupal. The total retail space under choupal sagars remained stagnant from year 0708 through 0809 at a whole 200,000 square feet area. Pdf opinion leadership in indian villages and diffusion of. Efficient information management a key to agribusiness supply chain success how itc leveraged information management thru echoupal and transformed the agri supply chain. Itc s agri business division, one of indias largest exporters of agricultural commodities, has conceived e choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. The echoupal model has been specifically designed to tackle the challenges posed by.
This initiative has enabled farmers from over 40,000 villages to make better choices and offered insights on better farm practices. Strengthening rural information infrastructure through e. This case analyzes the echoupal initiative for soy. In hindi an indian language spoken in most parts of northern and central india.
Describes the use of internet technologies to reach these farmers and, in particular, examines a new system called the echoupal, developed by the indian conglomerate itc. Itc e choupal has empowered more than 4 million farmers in 40,000 villages. The itc echoupal initiative is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. This largescale intervention in water stewardship covers 45 districts across 12 states echoupzl has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures. Itc, the sanchalaks incur operating costs but, in return, earn a service fee for the ecommerce transactions completed through the e choupal. Venkataraman, annelaure thiemele, jenny mead, alexander ho.
Each e choupal village supplies agricultural produce to itc and also. The international business division ibd of the itc. The solar investment tax credit itc is one of the most important federal policy mechanisms to support the growth of solar energy in the united states. Read here what the itc file is, and what application you need to open or convert it. We use your linkedin profile and activity data to personalize ads and to show you more relevant ads.
Itcs rural networking project world bank documents. Training, production, and channel separation in itcs e. Itc was able to procure offer the use of network to fresh commodities with other companies reasonable prices from the farmers echoupal 3. The purpose is to inform and empower them and, as a result, to improve the quality of agricultural goods and the quality of life for farmers. Corporate social responsibility in rural india case solution, set against the backdrop of the underserved, overexploited rural india, this case highlights how the use of technology by the indian conglomerate itc, the.
Itcs agri business division, one of indias largest exporters of agricultural commodities, has conceived echoupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Corporate social responsibility in rural india case study solution, set against the backdrop of underserved, over exploited rural india, this case highlights the use of technology by the indian conglomerate itc transformed. Itc is one of indias most diversified consumer goods company having increasingly reduced its deoendence on its core cigarette business. Incorporated on august 24, 1910 under the name of imperial tobacco company company rechristened itc limited in 1974 one of the 8 indian companies to feature in forbes alist for 2004 only indian fmcg company to feature in forbes 2000 list among top in. Hi frnds this file is for the echoupal project of itc. Rearrange individual pages or entire files in the desired order. Background itc was incorporated in 1910 under the name of imperial tobacco company of india limited later changed to itc limited in 1974. Limited hereafter itc developed the echoupals to the rural areas of india. Mar 09, 2020 choupal saagar app is your companion to know promotions, offers, celebrations, contests, activities, fresh arrivals, etc. An exclusive project report on hindustan unilever limited hul. The programme highlighted innovative approaches to knowledge exchange that were taking advantage of new at that time digital technologies, and that were based on synergies between information management and communication for.
Request pdf training, production, and channel separation in itcs echoupal network in recent years, i. Jan 17, 2019 r choupal changed for singh in when the diversified conglomerate itc introduced an e choupal to his village. Itcs e choupal initiative ravi anupindi michigan business school, university of michigan itc group is a large diversified company with interests in tobacco, hospitality industry, and more recently in consumer goods. Corporate social responsibility in rural india case analysis, itc e choupal. The projected retail space for year 2010 is 111, 9000 square feet. The e choupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a large. In the year 2000, an innovative initiative for farmers called e choupal was started in madhya pradesh in 2000. You can merge pdfs or a mix of pdf documents and other files. Itc s e choupal agreement leads to a natural separation of the market channels. Itc s e choupal empowering the small and marginal farmer the context. The file will be a locked pdf file, with a do not copy watermark.
Solar investment tax credit itc 52% average annual growth in the solar industry since 2006, when the itc was enacted solar itc 101. The echoupal system has also catalyzed rural transformation that is helping to alleviate rural isolation, create more transparency for farmers, and improve their productivity and incomes. Ibd was the agricultural commodities export division of itc, and, by march 1999, it was clear that it was lagging behind the. If you purchase multiple copies of a case study, a pdf file with a license to print the number of copies will be emailed to you, within two hours after the successful completion of the transaction. Itcs rural networking project 2 the echoupal system was introduced by itc in june 2000. The echoupal has reengineered the antiquated soybean export supply chain using digital technology in rural farm villages. Itc choupal saagar in itarsi is a top company in the category supermarkets, also known for coconut retailers, betel nut retailers, mixed pickle retailers.
Abstract in hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place. It is now universally acknowledged that no longterm economic growth agenda for india can be feasible without including in its fold the agricultural sector, which is home to 72% of the population and 60% of the. Itc echoupal itc echoupal itcs echoupal platform was. The e choupal initiative case study solution, the e choupal initiative case study analysis, subjects covered business ethics leadership stakeholders strategy technology value chains by s. Pdf documents are often used because they help preserve the original content of the document, but this can make splitting the file up a little more difficult than other document formats. Itc projects a total number of 100 outlets by 2010. The result is a stronger, intermediary distribution channel that helps itc reduce procurement costs by twentyfive. Only initiative to attempt to combine services and an effective business model successfully designed to address the issues such as. It produces 23% of gdp, feeds a billion people, and employs 66% of the workforce.
Itc s e choupal network also serves as an effective rural marketing platform and, together with other channels established by itc in rural markets, the network reaches. Transaction efficiency illustrate another innovative model. When the international business division of itc started the e choupal initiative it did more than just start a program that itc would benefit from. This customized extension service is aimed at bringing the benefits of agricultural best practices to small and marginal farmers.
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